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Applied Creativity

Services

Creative original content takes time. For many professionals, intense schedules allow little room for the planning, writing, and editing of communication materials—and so, well-planned content usually shrivels or dies altogether in the wave of urgency.

When you collaborate with the pro word nerd, you’re redistributing your workload to recover precious time and (finally!) nail down that content. My team and I will take on the researching, strategizing, interviewing, writing, and editing while you invest in clients and projects.

You want a word nerd that fits your company. When we collaborate and I create your custom content, I’ll …

  • Interview you before and during the writing process, respecting and tapping into your expertise;
  • Focus on learning and communicating your company’s services and mission in a complementary, professional style;
  • Ask clarifying questions and help brainstorm solutions for connecting with clients;
  • Lead a project, including bringing on or referring designers, printers, web developers, etc. … or …
  • Join a project and collaborate with the existing team; and
  • Joyfully agonize (yes, agonize) over the exact words, structure, and style of your custom content;

Yes, business writing is always about more than just words. Writing builds into a larger narrative that reflects your real business, providing real value to your clients. If you’re looking for a word nerd who considers the whole picture as well as the details, let’s talk. Call or email today.

Consistent original blog content helps establish your company as a valued resource. It demonstrates your expertise while sharing useful tips and insights with your customers.

I provide three options (check them out below!) with each including a consultation session, where we brainstorm and nail down topics and themes. I’ll walk you through questions that tap into your expertise and experience, so I can craft content that represents you and your company and holds value for your customers.

Compact Blog

  • Create—research, write, and edit—post of approximately 225 to 350 words.
  • Send to client (that’s you!) for approval, which includes one revision.
  • Email approved version to client for posting/distributing.

Expanded Blog

  • Create—research, write, and edit—post of approximately 350 to 500 words.
  • Brainstorm image ideas, if requested.
  • Send to client for approval, which includes two revisions. (More revisions can be added for an hourly rate.)
  • Email approved version to client for posting and distribution.
  • Review “test email” before client sends out blog to database, if requested.

Feature Blog

  • Create—research, write, and edit—feature article, which could include company success story, interesting product feature, expanded client testimonials, and/or timely company news.
  • Consult on practical approaches for sharing original content, including how to incorporate content into current marketing communication or how to build those communication channels.
  • Provide additional consultation time to finalize topics and themes and discuss potential people to interview.
  • Brainstorm image ideas, if requested.
  • Conduct interviews with selected people (up to two interviews).
  • Write article of approximately 550 to 750 words.
  • Send to client for approval, which includes two revisions. (After two revisions, hourly rate will apply.)
  • Coordinate approvals from those interviewed, if requested.
  • Email approved version to client for posting.
  • Review “test email” before client sends out blog to database, if requested.

Ready to start? Let’s content.



Call Today: 503-830-6735

For most, writing web content feels like drudging through a logistic quagmire. It takes skill and uninterrupted time to combine strategic, big-picture thinking with writing expertise that fits the flow of the website design. Tired of struggling?

It’s time to collaborate with the word nerd. I’ll come alongside you to create or update your web content. Current and potential clients will learn about your expertise and see how your services and offerings meet their needs.

Select from these two options:

Refreshed Web Content

  • Conduct interview (brainstorm themes and solutions; review company’s services and customer needs, etc.)
  • Overhaul current content for Home, Services, About, and Contact pages.
  • Send to client (that’s you!) for approval, which includes one revision.
  • Email approved version to client for adding to website interface.

 Original Web Content 

  • Conduct interview (brainstorm themes and solutions; review company’s services and customer needs, etc.)
  • Provide additional consultation time to finalize content, including how to work with clients to gather testimonals.
  • Create—research, write, and edit—content for Home, Services, About, and Contact pages as well as one feature blog and light editing of up to five testimonials. Also, write interface content, like “learn more” buttons and links.
  • Collaborate on the layout with graphic and web designers.
  • Send to client for approval, which includes two revisions. (More revisions can be added for an hourly rate.)
  • Add content to website interface or assist with placing content into web structure.

Ready to talk details? Let’s connect.



Call Today: 503-830-6735

Printed pieces—like flyers, brochures, and postcards—become tangible stand-ins for you …

  • communicating pertinent details about your organization,
  • reminding customers they need/want your services,
  • prompting customers to call and schedule, and
  • enabling clients to pass along your contact information to others (referrals!).

Print can be productive, especially when many of your competitors have abandoned this method of communication. When you’re ready to update or create materials for print, I can collaborate with your team, including designers, printers, and/or photographers. I can also bring in and lead a team or recommend professionals for you.

Let’s start. Call today!

 

 



Call Today: 503-830-6735

 

Have you ever wanted to pass along a specific idea to your customers, but …

… you’re not even sure where to begin?
… you’re having troubles consistently producing communication materials?
… you’re realizing that you’re not using resources and skills efficiently?

You need to talk with a content strategist.

 

It’s time to brainstorm!  

Our conversation is a brainstorming session that helps you refine an idea and fine-tune the plan for communicating that idea. You can ask questions and bounce thoughts off a communication professional. I’ll listen and ask clarifying questions. This well-rounded conversation will cover topics like your business, industry, and customers, evaluating how to communicate with your clients in a meaningful way that fits with your larger goals and branding. As we brainstorm, we’ll pinpoint what and why you want to communicate with customers. We’ll walk through what method of communication is feasible for your team today and what is a good goal for tomorrow.

 

What you can expect: 

First, let’s connect for an initial 15-to 20-minute phone call to see if we’re a good fit and review your needs.

Second, we’ll set up a time to connect via phone or in person, if you live in the Portland Metro Area. A consultation includes up to 90 minutes of brainstorming, and depending on the range of consultation services that you’ve selected, you may also receive a recap report as well as a follow-up consultation and writing services.

Learn more. Call today!

 



Call Today: 503-830-6735

Applied Creativity!

Content Strategy for Your Business

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