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“Collaborative overload” nuking your productivity?

“Collaborative overload” nuking your productivity?

The phone interrupts. The tasks bear down. Meetings fill your calendar. Plus, everyone has secretly decided that it is send-an-email day, but they forgot to tell you. Your day is melting away—along with your brain—and you haven’t even started your main tasks.

You’re not hallucinating if you think that workplace collaboration and related communication has increased.

“Collaboration is taking over the workplace. As business becomes increasingly global and cross-functional, silos are breaking down, connectivity is increasing, and teamwork is seen as a key to organizational success. According to data we have collected over the past two decades, the time spent by managers and employees in collaborative activities has ballooned by 50% or more.”

What is your time worth?

This quote starts a Harvard Business Review article titled, Collaborative Overload, which goes on to show the new expectation and legitimate need for collaboration while acknowledging that too many collaborative tasks can inhibit productivity and burn out employees.

How to ease the workload burden?
The Harvard Business Review article is packed with relevant insight for all types and sizes of organizations. I’d recommend you read it, but for the sake of time, let’s get to the point.

Why would a word nerd/content strategist share this collaborative-overload article? Two reasons:

1. You’re probably already on overload and writing takes too much time. My clients express a common concern: they only have so much time and so many team members to carry the load. (Can you relate?) At the end of the Harvard Business Review article, the authors focus on solutions that acknowledge the necessity of workload redistribution. For my clients, they’ve found that sharing the load with me allows them to focus on other important tasks.

One of my clients wrote a testimonial that expressed this exact concern. “I decided to upgrade my website and was stuck with providing content. I find it very difficult to write about myself; so I reached out to Terri and asked her for help. … We met and talked several times. She interviewed me in depth. She then turned those interviews into words, sentences, and paragraphs that communicated who I was and how I help my clients. … I strongly recommend her to anyone ‘stuck’ with a writing project.”

Sound familiar? I understand! Every day, I help business owners strategically redistribute their workload. They are no longer spending that additional (precious!) time to create the necessary content and the related strategy. And, while I’m off-loading the researching, strategizing, writing, and editing, they can invest their time in actually building their business and serving their clients.

2. You need a professional to peg the strategy and create content, including the writing and editing. Really continuing from point one, a business owner will reach out when he/she realizes a specific marketing task—think company newsletters/blog, email campaign, or website content update—is not going to happen without additional help. Time is valuable for every business owner and writing and editing take time. Identifying the value of sharing the load is easy if you just ask yourself these two questions:

1) What is my time worth?

2) Can I be more productive by focusing my time and attention on the tasks that only I can do?

One client recently said, “It’s like I receive a gift from you every month. My blog is finished and I can just distribute it.” I so appreciated that feedback! It is my goal to offer a custom service that enables business owners to focus on the people and tasks that grow their business.



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